Assignment Bank 1: Advertising & Marketing:- Advert Planning

Assignment Bank 1: Advertising & Marketing:- Advert Proposal

Assignment Bank 1: Advertising & Marketing:- Survey Response Summary

The questions I asked in my survey:



8 people have done my survey. In question 1, 75% people answered 'Yes', they do wear trainers and 25% answered 'No', they do not wear trainers.

In question 2, out of 8, five people like Nike trainers, one person likes Reebok trainers and three people like other trainers like:- Converse, Onitsuka tiger, Van's and Dc's.

In question 3, many people responded that they like there brand because it is popular, good design, good quality and they are cool.

When buying trainers many people look at the design, brand and quality. Few people look at comfort, colour and price.

Only 3 people answered this question because the others like nike trainers. To make them buy the trainers we have to change the design.

2 people bought their trainers after they have seen the advert, whereas 6 people don't find adverts attractive and just buy the product.

All the people would spend £30 and over for trainers. 25% would spend between £30 - £40.

37.5% would spend between £40 - £50.

37.5% would spend over £50+.

This survey would now help me to make my advert.I will keep in mind wht the customers expect from the product and how adverts will help me sell my products.